Description
Black and white 9 1/2″ x 13 1/2″ ad for Lilt Instant Neutralizing Home Permanent. This ad has a photo of a couple sitting out for dinner at a very, high-class restaurant and, over the photo, it says, “Now…for the First time, a Home Permanent brings you ‘Instant Neutralizing’! Amazing New Neutralizer acts Instantly! No waiting! No clock watching!”. Under the picture it tells you “And New Lilt with exclusive Wave Conditioner gives you a wave for softer…far more natural than any other home permanent”. The text exclaims that “Now…Better than ever! An entirely different BRAND NEW LILT. Only Lilt’s new ‘Instant Neutralizer’ gives you all these important advantages: A new formula makes the neutralizer act instantly! A new method makes neutralizing much easier, faster. A wonderful wave conditioner beautifies your hair…makes it softer, more glamorous! Beauty experts say you can actually feel the difference! Yes, you can feel the extra softness in hair that’s neutralized this wonderful new Lilt way! No test curls needed, either. Yet new Lilt gives the loveliest, most natural, easiest-to-manage wave…even on the very first day. The best, long-lasting wave too! Everything you’ve been wanting in ease and speed…plus extra glamour for your hair!”.
Source: June 1, 1953 Life magazine.
