Description
Black and white 7 1/2″ x 10 1/2″ ad for the Intimate Lingerie brought to you by America’s First Lady of Glamour. There is a small picture of the face of this notorious lady at the top of the ad while the rest is filled with examples of what is offered along with descriptions and prices. Shown here is the Encore #450 which is a 2-piece set consisting of a Shorty Negligee and Scantie Pantie for $8.98, the Coy Miss #9 which is a set of Blushingly sheer nylon tights for $6.98, Set For Romance #561 which is a Tiny Nylon nighty & matching bikini panty for $8.98, the Honeymoon Negligee #560 for $9.98, the Lolita #563 which was a two-piece Baby Doll for $6.98, the Pigalle #105 which is a French style half bra for $4.98, the Montarte #250 which is a black satin garter belt for $4.98, the Black Diamond #26 which is Hip-length Opera Hose for $5.98, the Illusion #50 a gown of yards and yards of sheerest nylon for $19.98, a Strip Panel #80 which is worn by all the top stars and costs only $6.98, Secret Love #43 a Bikini with the desire to please for $3.98, Dare You #207 which is a cut-out bra for $4.98, Lili’s Love #30 which is a fabulous nylon dance set for $6.98, the La Parisienne #10 which is the nylon lace slit side panties for $3.98, the Folies Bergere #33 a brief G-string panty for $2.98 and the Scantie Panties #350 which were called “The barest Necessity” and three pairs could be coming your way for $3.98. This ad includes an order blank to make your purchasing easier.
Source: July 1964 Swank.
