Description
Black and white 10″ x 13 1/2″ ad that claims that “In box 2021, there’s a reason why no one else can do what Lark does”. Before you wonder just what is meant by that, read more of the ad. It claims that “We think it’s pretty important. So we keep it in our safe deposit box at First National City Bank. Tt’s U.S. Patent No. 3,251,365. And it’s why Lark is unique. In several thousand well-chosen words, the patent describes the world’s only 3-piece filter containing activated charcoal granules and how this filter works. It tells about Lark‘s tiny chunks of charcoal with their fantastic filtering area…about how they remove substances other filters do not remove…about how this gives Lark a taste of its own”. There is a picture of the outside of the opened bank safe looking inside at the boxes next to a picture of the back of a pack of Lark cigarettes. This is below the words “You ought to turn to charcoal. You ought to turn to Lark“.
Source: June 14, 1968 Life magazine.
