Description
Full color 10″ x 14″ ad that tells you to “Taste the good things that happen to smoke filtered through Lark’s charcoal granules”. At the top of the page is a very big Lark cigarette sitting there with the filter paper taken off. We can see that there are two filters, the one at the end that looks like any other filter and the one inside, pieces of charcoal, that are loose and have scattered about. The ad claims that smokers of this product will find it “Fortified for Smoothness”. Then again, they say that it is “Fortified for Flavor!” so that means a lot. In the bottom right corner of the ad it shows a Lark pack, front and rear, and the rear looks different than I remember it.
Source: September 18, 1964 Life magazine.
