Description
Full color 9 1/2″ x 13″ ad for their Filter Cigarettes. The ad has a picture of a pack of L & M sitting on a table along with a fly-fishing rod and reel and several loose flies. The ad headline calls this “The rich-flavor cigarette with a modern all-white filter”. The ad promises to give “More balance in the blend – more flavor in the smoke – more taste through the filter”.
Source: May 1, 1964 Life magazine & May 19, 1964 Look magazine.
