Description
Full color 10″ x 14″ ad for their Filter Cigarettes with the stars from the hit television show, Gunsmoke. The ad has a picture of James Arness as Marshall Dillon sitting on his horse and reaching out with his lighter (what???) to light the cigarette in the hand of Amanda Blake who is Miss Kitty. There are words floating in the air that say “They said it couldn’t be done…They said nobody could do it…but -“ and Miss Kitty chimes in with “L & M is Low in tar” while Marshall Dillon answers with “with More taste to it”. There is a smaller picture of James Arness in a suit holding a lit L & M and saying “Don’t settle for one without the other”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 8, 1959 Life magazine.