Description
Full color 10″ x 13″ ad for their Cigarettes with the New Micronite Filter. There is a peaceful picture of a couple who have paused in their bicycle ride next to a lamppost with what looks like a harbor in the background. They are talking and each smoking a Kent as the headline urges you to “Treat your taste kindly with Kent“. The text refers to the filter being able to refine away harsh flavor and to refine away any rough taste and claims that “The finer the filter, the milder the taste”.
Source: April 5, 1963 Life magazine & August 27, 1963 Look magazine.