Description
Full color 9 1/2″ x 13 1/2″ ad that has a lady sitting at the breakfast table holding a spoon up over a bowl of Kellogg’s Rice Krispies. She has a very motherly look on her face as the question is printed next to the filled spoon, “How Much does nourishment weigh?”. The text in the ad tries to give us some information on that topic. “With a spoon, forefinger and some Kellogg’s Rice Krispies, you can discover for yourself that food doesn’t have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment without weight. Have you?”.
Source: June 4, 1956 Life magazine.
