Description
Full color 4 1/2″ x 12 1/2″ ad for Kellogg’s Rice Krispies. The ad shows a breakfast table with a blue bowl filled with Rice Krispies and topped off with fresh Raspberries as the headline assures us that this “Clicks with today’s food needs!” This wartime ad mentions “wartime menus” and this cereal supplying the nutrition needed. The drawing at the bottom shows the characters Snap, Crackle and Pop parachuting to earth while holding rifles.
Source: July 1943 Better Homes & Gardens.
