Description
Full color 9 1/2″ x 13″ ad for their Rice Krispies cereal. There is a picture of a glass bowl filled with Rice Krispies, topped off with cut strawberries of which there are more in a bowl and milk is being poured onto the cereal from a white pitcher. The ad calls this cereal the “Crispiest way to get he vitality of native rice” and warns that the “Important nutritional values often lost in polished rice are restored in this modern rice cereal” and reminds us about the Snap! Crackle! Pop!.
Source: April 20, 1962 Life magazine & August 14, 1962 Look magazine.
