Description
Full color 10″ x 14″ ad that asks if you are “Having trouble with weight control” and then provides the answer by telling you that “The Special K Breakfast if for you. Only 240 calories. Good in protein. 99% fat-free. Tastes fine, day after day”. There are two photos associated with this ad; the first one is off the Special K Breakfast. There is a picture of, in the center, a bowl of cereal (Special K), surrounded by milk, grapefruit, a box of Special K and a cup of coffee. The second picture shows a lady sitting quietly in her kitchen having a bowl of Special K cereal and sipping on a cup of coffee. There is a lot of text associated with this ad, there is a menu that talks about this breakfast and gives The Nutrition Story of Kellogg’s Special K. There is also a few paragraphs talking about the value of eating right.
Source: May 8, 1964 Life magazine.
