Description
Full color 9 3/4″ x 13 1/2″ ad for Kellogg’s Special K Cereal. This ad has two pictures, the first one showing a man having breakfast before going to work. He is sitting outside on a very asute balcony in the city and he is having his Kellogg’s Special K along with grapefruit and a cup of coffee and he is talking on the telephone, probably business, holding the phone to his ear with the one hand while the other one is holding a spoonful of cereal. The headline asks if you are “Having trouble with weight control? The Special K Breakfast is for you. Only 240 calories. Good in protein. 99% fat-free. Tastes fine, day after day.” The text then adds “Surely you know people who have bravely started out on a weight control diet but abandoned the program long before the goal was reached. (Maybe it’s happened to you!) According to recent studies, many diets fail because they are too dull to live with for any length of time. The reason the Special K Breakfast has been so successful with so many people is that it is a normal, natural kind of meal. It recognizes your urge to sit down to food that looks appetizing and tastes good”. The other picture in this ad shows the breakfast from the man’s seat, looking at everything face on.
Source: August 21, 1964 Life magazine.
