Description
Full color 10″ x 13 1/2″ ad for their Rice Krispies cereal. We see a breakfast table with a blue tablecloth and a glass bowl filled with Rice Krispies. There is a smaller bowl filled with raspberries of which several have been placed on the cereal and several more seemed to have missed the bowl. Milk is being poured onto the cereal and the headline calls this a “Civilized way to get the vigorous virtues of rice in the raw”. The text reminds us that “polished rice” has lost its nutritional value but Kellogg’s puts it all back in. The text also explains to us that the Snap! Crackle! Pop! that we are so used to hearing when the milk is poured onto Rice Krispies is “cereal talk” for “The best to you each morning”.
Source: June 30, 1961 Life magazine.
