Description
Full color 9 1/2″ x 13 1/2″ ad for Johnnie Walker Red Label Scotch Whisky. This ad is a picture of a man’s workshop where he was building a model of a sailing ship. Pictured in the ad is one end of the boat, the lamp over his bench, a few tools, a bottle of Johnnie Walker Scotch and a full glass that he has poured for himself. The ad headline says that “Craftsmanship always shows up in the taste”. It then says “That’s why Johnnie Walker Red Label Scotch is so different from any other. Patient and painstaking craftsmen protect the traditional quality with unhurried attention to every detail of fine whisky blending. The result – a consistently rare flavour…traditionally mellow and smooth. You can taste the difference”.
Source: July 1958 Holiday.
