Description
Full color 7 1/2″ x 10 1/2″ ad for Jim Beam Kentucky Straight Bourbon Whiskey. This ad has a photo of the man who is the fifth generation of Beam’s, the man who I would assume has been running the company. This man is sitting in a rocking chair while holding a cane, outside and underneath a tree. The ad says that he is “Son of the famous Col. Jim Beam, T. Jeremiah is the fifth generation of a Kentucky family that’s been making the same Bourbon since 1795. That’s a long tome for one family to make one product, according to one formula. As a matter of fact, 1970 marks the 175th anniversary of the year in which James Bean, founder of the Beam clan, sold his first barrel of Kentucky Straight Bourbon Whiskey. Since then, six generations of Beams have been following in Jacob’s footsteps, making Bourbon the way he did, according to a formula that’s been a Beam family secret, practiced as a family art. When Springtime comes to these Kentucky hills, it works its seasonal magic on thousands of white oak barrels, aging the Beam family’s Bourbon. The same as it has for the past 175 Springtime’s. So when you take a sip of Jim Beam, savor it for a moment. Notice its quality and its light taste. That’s what we mean when we say it’s a 175-year-old family art”.
Source: May 1970 Playboy.
