Description
Black and white 9 1/2″ x 13 1/2″ ad for their popular Bourbon and what makes it as good as it is. There is a picture of the two generations that are currently involved in the distilling of this product. The four family members are standing by Jacob’s Well which was the original source of water for their Bourbon and was dug in 1795 by the originator, Jacob Beam. The text talks about them still using the original recipe and at the bottom of the ad are shown a bottle of Beam’s Choice, a bottle of Jim Beam and a bottle of Beam’s Pin Bottle.
Source: April 11, 1960 Life magazine.
