Description
Full color 10″ x 13 3/4″ ad for Mens and Womens Swimwear. This ad contains a drawing of a man and a woman in a small skiff in bathing suits. The woman is trying to read a book while the man is attempting to attract the woman as the headline says “This is the life”. The text says that the “Sun is warm…water is cool…skies are blue…love and youth and life are wonderful…and these new Jantzens are as wonderful as they look, hold their glamour in-and-out-of-water, fit marvelously as Jantzens always do. The new fabrics are potent, the colors deliberately romantic, the lines almost too thrilling to be true. For the girls 5.95 to 9.95 For the men 2.95 to 5.95…at most stores”.
Source: June 24, 1946 Life magazine.
