Description
Full color 7 3/4″ x 10 3/4″ ad for their 99 44/100 % Pure Soap. There is a picture of a very cute, bright-eyed baby with incredibly curly hair looking up at something with a smile on his or her face. The headline identifies this as “That Ivory Look” and insists that “Young America has it…You can have it in 7 days!”. The text talks about the mildness of Ivory and has a picture of a bar of this soap with the blue and white wrapper and another picture of a smiling lady with soft skin that is claimed to be the result of using Ivory.
Source: July 1954 Good Housekeeping.
