Description
Full color 9 1/2″ x 13″ ad for their Granulated Soap. Most of the text is devoted to using it as a Dishpan Soap but, as with many soaps in this time period, it had a variety of uses. The headline says “They’re never too young to learn!” and the three pictures show a young mother teaching her daughter about Ivory Snow. The ad stresses that it is famous for Mildness and for Speed and claims that “This one soap gives both Kindness to Hands! and Speed in the Dishpan!”. It talks about Bar Soap being too slow and other Washday Soaps being too strong but “Ivory Snow’s just right”.
Source: December 1947 McCall’s.
