Description
Black and white 7 1/2″ x 10 1/2″ ad for their Tooth Paste. There is a picture of a happy, smiling couple as the headline urges you to “Fight tooth decay, guard your gums – to keep your Whole Mouth Healthier!”. The ad talks about “Two-way Ipana cleansing” and explains that it guards both your teeth and your gums. It also claims that “No other tooth paste – ammoniated or otherwise – has been proved more effective than Ipana to fight tooth decay”.
Source: April 1951 Good Housekeeping.
