Description
Black and white 9 3/4″ x 13″ ad that says that it is “Announcing the first major tooth paste advance since fluoride…now Ipana has Hexa-Fluoride”. The ad has a picture of a woman who is brushing her teeth yet it looks like the photo of her from the neck up can only be put into a magazine such as Life if it did not include what is going on below the neck. The ad says “How brushing with new Ipana helps you protect your gums as you protect your teeth”. The ad says that “Dental authorities agree – you can lose more teeth from gum troubles than from tooth decay”. Surprising but “It’s a fact – after age 14, gum troubles cause more loss of teeth than tooth decay”. Ipana is “A superior decay-fighter, too – destroys more decay bacteria than any other leading brand”. And, if that doesn’t convince you, Ipana is “The fluoride tooth paste that tastes good”.
Source: November 3, 1961 Life magazine.
