Description
International Light-Duty Models – Full color 9 1/2″ x 13″ ad that calls attention to their 4 Great New All-Truck Features being offered this year. The ad has a drawing of a man and his wife and child driving their shiny Red International Harvester Pickup through town with a load of supplies in the bed while a Green Panel Truck is stopped and the deliveryman is taking out the items destined for this stop. The ad lists and gives information about the 4 features they are so proud about. They mention New Tubeless Tires that were now standard equipment in all One Hundred Series Models, a New Automatic Transmission that will make driving a snap, a New Overdrive Transmission that will give outstanding Light-Truck Economy and New Power Steering that will also help to take away the chore of driving.
Source: October 1954 The Progressive Farmer.
