Description
Black and white 10″ x 13″ ad for their Dog Food. This ad mentions their Dog Food in a bag but the ad is directed toward the fact that, now that World War II was over and metal was available for peaceful purposes again, it is now possible to buy it in a a can. There is a picture of a little boy whose eyes look like he might have been related to Peter Lorre holding onto his dog and telling him, “and just think, Skipper, Ideal in cans is being made again.” The caption warns us that “A satisfied dog companion makes childhood happier” and the text talks about the 7-Course Meal that comes in each can and admits that they had to reduce the quality of what was used in dog food during the war. It warns the public that “Naturally, Ideal Dog Food in tins will go fast” and urges you to keep looking and asking for it.
Source: March 3, 1947 Life magazine.
