Description
Black and white 9 1/2″ x 12″ ad for the bike they called the Huffy Wheel. The ad has a picture of a young boy in midair holding onto the steering wheel while riding this bike. The ad has smaller photos that show two of the features on this bike; the new racing steering wheel and the exclusive Drag Brake which you could use as a brake to stop you while in motion or as a parking brake to keep your bike from rolling away while you were…I don’t know, I guess that’s why it never caught on. The steering wheel was described as being able to “give you the feel of instant response” and allow you to “take hairpin turns without getting tangled up in the handlebars”. I can remember putting a lot of unusual things on my motorcycles in the ’60s and ’70s but a steering wheel never crossed my mind, at least not when I was sober. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 27, 1968 Life magazine.
