Description
Black and white 4 3/4″ x 14″ ad for their Perfumes. The headline talks about the “Newest, Youngest idea in Perfume…the “Perfume that Clings” Liquid Skin Sachet…originated by Houbigant“. It mentions that it comes in “3 treasured fragrances” and shows ladies happily doused in the radiant, romantic Chantilly, in the feminine, flower-fresh Quelques Fleurs and in the chic, vibrant Le Parfum Ideal. The text mentions how to apply this perfume and claims it can be purchased for $1.85 plus tax only at better stores.
Source: April 1953 Woman’s Home Companion.
