Description
Full color 7 3/4″ x 11″ ad for the Honeywell Pentax Camera. The ad has a photo of this camera sitting at the top of the ad and the headline under it says that “Five years ago we brought you a camera that takes the guesswork out of fine photography. You made Honeywell Pentax a classic”. The text continues by saying that “Only continuing acceptance by discriminating users can make a product a classic. Most products – even those in the higher price ranges – depend on “cosmetic” changes to maintain appeal. How many fine watches, automobiles – or cameras – can you name that are so inherently superior they maintain leadership with essentially their original design. The Honeywell Spotmatic that “took the guesswork out of fine photography” when it was introduced five years ago, is still the world’s best-selling fine camera. And this classic hasn’t rested on it’s laurels. Inside, the Spotmatic has been improved and refined. A total of more than 140 modifications have been made since its introduction. These subtle, but significant, changes provide even greater perfection and satisfaction in use”. Other headlines in this ad are “The “classics” have one thing in common: Simplicity”, “Perfect exposure every time”, “You can feel – even hear – the difference” and “Honeywell Pentax isn’t just a fine camera – it’s a system of fine photography”.
Source: April 1970 Playboy.
