Description
Full color 9 3/4″ x 13 1/2″ ad that asks us to “Top it off with Hires…An Adventure In Refreshment”. The largest picture in the ad shows a family of four enjoying a day in the water as they fish and enjoy their day on a boat with one sail. The boys are clad in life-jackets and are busy fishing as their mother stands there looking on as she holds a nearly full bottle of Hires. The father is sitting back smugly in sunglasses and with his own bottle of Hires just enjoying the fun that his family is having. There is a smaller picture at the top of the ad that shows this same family preparing to fish while the father is sitting in a very small rowboat and the other three are pondering how and where to get in. The ad says that “When the family takes a voyage in the Treasure Island tradition, Hires has to aboard. The zesty refreshment of Hires is as out of the ordinary as a chest of pirate treasure, and a whole lot easier to discover. No pirate gold can buy a better beverage. Begin your holiday with an adventure. Cast off with Hires…an adventure in refreshment! Hires…the world’s best selling root beer”.
Source: June 29, 1959 Life magazine.
