Description
Full color 10″ x 14″ ad for the oil that they say is “Custom-Made”. Several pictures at the top of the ad show a lure made especially for Salmon fishing and a view of a man fishing, successfully, for salmon. Half way down the page is where the information about the Havoline Motor Oil begins. The ad says “Custom-Made to give you Best performance Best protection”. They claim that it is better than its famous predecessor and, the claim is made, that “Custom-Made Havoline is the best motor oil you can buy”. They call it “the best friend your car ever had”.
Source: June 5, 1950 Life magazine.
