Description
Full color 9 1/2″ x 13 1/2″ ad that gives a few ideas for both the husband and the wife for what to give their “significant other” for Christmas. There is a picture of a man and a woman standing back to back with Question Marks hanging over their heads and they are each holding on to a board with things to consider. The man’s board asks “Does your Wife Deserve a Hamilton for Christmas?” and there is a check list of complaints that men have about the woman in their life. At the bottom is the answer, “Mister, even if half your answers are “Yes”, she deserves a Hamilton“. The woman in the ad is holding up a similar board that asks “Does your Man Deserve a Hamilton for Christmas” and hers is filled with similar complaints that are often voiced. Her board ends with the phrase “Then give him the present he deserves for Christmas – a Hamilton, of course”. At the bottom of the ad are shown five different watches with some information and prices for each. From the left we see the Gordon for $210.00, the Norman for $66.00, the FL-10 for $250.00, the Jessica for $66.00 and the FL-9 for $210.00. The ad tells us that there are other watches to suit any taste.
Source: December 16, 1946 Life magazine.
