Description
Full color 7 3/4″ x 10 3/4″ ad for their Swabby Jeans. The picture shows a man standing from about low-chest down and the headline says “‘They’ would never understand why you would rather button your fly than zip it”. The text starts by wondering “Why should your bottom button be your belly-button?” before describing how good the five buttons look with the flare bottoms, high waistband and patch pockets. Although the photo in the ad shows pants of the normal jean blue they were available in “an armada of smashing solids and patterns” with prices beginning at $7.00.
Source: April 1970 Playboy.
