Description
Black and white 9 1/2″ x 13″ ad that warns you that Carbon in you gasoline will hurt your car which is why you should go to Gulf Oil Company. There is a very large picture in this ad that shows a male right hand holding maybe twenty-five little pieces of carbon on it’s forefinger and the heading says that “Even this much extra carbon can waste 1 gallon in 10”. The text of the ad claims that “Carbon costs you money. A tiny bit extra on a vital engine part can waste a tenth of the gasoline you buy, cost you 50 cents or more every time you fill up. Why is this so? Carbon hurts your engine. It increases roughness. Fouls spark plugs. Runs up repair bills”. The answer to this is that “Gulf gasolines control carbon. Gulf’s super refining process refines out dirty-burning, deposit-forming elements. Result: cleaner-burning performance, faster pick-up, fewer repairs. Just try Gulf. You’ll like the driving. You’ll like the saving, too”.
Source: November 3, 1961 Life magazine.
