Description
Full color 9 1/2″ x 13 1/2″ ad that displays ten different watches that should be considered as worth giving to a loved one for Christmas. The banner on the ad calls these “The ten sweetest Christmas stories ever told!” and they are lined up along the right side of the ad. From the top we see the Lark for $37.50, the Yale for $39.75, the Elaine for $55.00, the Pan-American Challenger for $71.50, the Huntress for $67.50, the Viscount for $92.50, the Socialite for $71.50, the Governor for $150.00 and the Concordia for $125.00. Now, that is just nine, where could the tenth one be? There it is. The drawing in the ad shows a lady kissing a man as she peeks over his shoulder at the $225.00 Vivian that he has just given her and whispers “Darling, you shouldn’t have!”. The text tells us that Gruen has watches to offer that vary in price from $33.75 up to $4000.00 so there are plenty to choose from.
Source: December 16, 1946 Life magazine.
