Description
Black and white 5″ x 13″ ad for their Blue Blades and how they can help your social life. There is a picture of an attractive lady at a party sitting in a chair while one man kneels in front of her talking and another, the hero of the ad, stands rubbing his chin and wishing that he had taken the time to shave before coming out. The headline says that “He felt like a Tramp when he tried to get by without shaving” and the text has each of us men thinking back to a time when we took the short cut, didn’t shave and encountered someone special. It talks about the manufacturing techniques that allow these blades to be as sharp and long-lasting as they are and mentions that each is wrapped in its own envelope and anchored at four points. The prices are given for buying these in quantities of five or ten and the new razor from Gillette, the Aristocrat is shown with directions on how it works.
Source: February 23, 1935 Saturday Evening Post.
