Description
Three color 9 3/4″ x 13 3/4″ ad for Gerber’s Baby Foods. The headline for this ad says “Three Babies – all yours!” and, then it says that “Your baby is really quite a different person at different ages. You start out with a Cereal Food Infant. Then suddenly he’s a Strained Food Baby – and pretty soon a Junior Food Toddler. You’ll find on this page the special foods Gerber experts prepare for each one. They’re all the result of this mother’s demanding specially raised vegetables for her own babies – plus the enthusiasm of a million other mothers for the same idea”. These break down into the three categories. For the first one it says to “Make Mine A Special Babies’ Cereal. Cereal usually starts at just a few weeks, but ask your doctor. Gerber’s is strictly a dietitian’s cereal for babies. It’s enriched in Iron and Vitamin B, essentials needed in generous amounts. It’s very easily digested. And it has the flavor and smooth, creamy consistancy babies go for. Pre-cooked, ready-to-serve; simply mix with warmed up milk or formula”. The second one, for Strained Food Babies, says “Boy-O-Boy – Real Home-Grown Vegetables. Gerber vegetables are not only properly strained – they’re properly grown. Meaning they’re home-grown from selected seed specially for babies. Harvested at the right hour, rushed to the cookers garden-fresh, and tenderly, thoroughly cooked without pouring off the mineral-laden juices. Baby has his choice of 15 varieties: 2 soups, 7 vegetables, 5 desserts”. And the last one is for the Junior Foods Toddler. It has him saying “Where Have These Junior Foods Been All My Life? When baby’s up to Junior Foods, you’ll be up to appreciating Gerber’s same-size, same-price can. It’s both handy, and economical. You can make the change-over gradually by mixing them together in your multi-unit purchases. And the size is right for the average serving, which helps eliminate the leftovers problem. 10 delectable varieties include chopped vegetables”.
Source: April 28, 1941 Life magazine.
