Description
Three color 5 3/4″ x 14″ ad for General Tire’s Squeegee Tire. This ad starts off with the saying that “There can never be a ‘Second Line’ Of Top Quality” and then says that it’s “The One And Only Squeegee Tire”. There is a drawing of a tire with two differences, the one says that it “Stops like this. Flexible ribs wrinkle into squeegee-action…hold with super-soft grip…stop you quick and straight, every time”. The other one claims that it “Runs like this. No wrinkle when running, Silent riding. Easy steering. No sway on sharp turns. Non-cupping. Slow, even wear”. The text of the ad says that “Avoiding the pitfalls of seemingly attractive price tags, tire buyers have decided that General’s 25-year policy of never tampering with quality is the one unfailing guide to real tire value. Sales of Squeegee-Genarals are soaring to new highs. Let your General Tire dealer show you how easy it is to have the extra mileage, maximum safety and peace of mind of Generals on your car”.
Source: May 13, 1940 Life magazine.
