Description
Black and white 10″ x 14″ ad for their PowerMite Flash. The ad has a picture of a man holding his camera with a huge smile on his face under the headline assuring us that “This flash picture stuff is a cinch”. There are three smaller pictures showing how easy it will be to take indoor shots of the family, showing samples of the “sharper pictures” that will come your way and to encourage you to “Insist on G-E PowerMite (bulbs)”. The text talks about the Controlled Light this unit will give you and claims that it will fit any flash holder. For older cameras not equipped for PowerMite they had an adapter available for about 22 cents. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: November 12, 1956 Life magazine.
