Description
Full color 9 3/4″ x 13 1/2″ ad for General Electric Lamps. This ad has a drawing of a woman standing ther with a package of light bulbs on her head and wearing a hat that has a slogan on it saying “Stay Brighter Longer!”. The headline written across the top of the page asks “Do You Have Lighting On Your Mind?”. Then it goes into the text, which begins with “Perhaps you should! Fore once again shorter autumn days are bringing eyes indoors to study, to read, to sew. Once again it is time to lay in a supply of right-sized G-E lamp bulbs. Right-size because poor light spells ‘trouble’…eyestrain. G-E because the constant aim of G-E lamp research – to make G-E lamps Stay Brighter Longer – assures you of the brightest, most economical light, that over half a century of lamp making skill can produce”. For what it’s worth, they show the price of bulbs here: 75 and 100 watt for 15 cents each, 150 watt for 20 cents and 25, 40 and 60 watt for 11 cents
Source: November 18, 1946 Life magazine.
