General Electric Ad 1944

$8.00

General Electric Ad from January 24, 1944 Life magazine.

1 in stock

Description

General Electric Ad 1944Black and white 9 1/2″ x 14″ ad for their Mazda Lamps and the part they played in helping during World War II. The headline calls them “The lamp that paints a bullseye on Axis planes!” and the text explains how it worked. It explains the method that was used to allow the pilots and gunners to place an orange light on the enemy plane to indicate that it was lined up with their guns. It talks about what standards they had to achieve for this to work then mentions that G.E. had to supply lamps ranging from 10,000 watts down to the tiny instrument lights.

Source:  January 24, 1944 Life magazine.