Description
Black and white 9 1/2″ x 13 3/4″ ad that is for G & W Blended Whiskies. This ad starts off with a picture of an old bearded man driving a sleigh in the middle of winter. He is sitting there, pulling on his reins as he tries to get his animal to do something as the headline says that “One Sensible Rule to Observe When Drinking…Giddy-ap…Whoa!“. The ad then says that “With a horse that’s frisky…or a “pony” of whiskey…know when to “pull up on the reins”. Most important of all, know the nature of whatever you hitch your carriage or your cocktail to. Hitch it to G & W. Why G & W? Because it’s Good Whiskey. Good to begin with because it begins with good ingredients. Good all the way through because it’s controlled at every step. Don’t run away with it, and it won’t run away with you. Get Wise…get G & W tonight. It’s Good Whiskey“. At the lower right hand side it shows three bottles of G & W products, Five Star Blended Whiskey, Blended Stock and Seven Star Blended Whiskey.
Source: March 1, 1937 Life magazine.
