Description
Black and white 10″ x 13″ ad for their Cream Deodorant. There is a picture of a young man and young woman formally dressed and standing as though they were dancing or beginning an embrace. There are comment balloons going to each of the young lady’s underarms, one saying to put your regular deodorant under this arm and the other urging a comparison with Fresh under the other arm. The headline claims “You can be Lovely to Love Always and Always“. The text talks about using Fresh for all of those special moments or to control “moments of emotion and exertion”. The ad also mentions using Fresh Deodorant Bath Soap.
Source: October 1952 McCall’s.
