Description
Full color 9 1/2″ x 13″ ad for their 86 Proof Blended Whiskey. The ad has a peaceful picture of a day at the beach where three men and one woman are sitting at a table under an umbrella and draining glasses that have been filled from a bottle of Four Roses while a fire burns in a barbecue pit with nothing cooking. The headline states that “The Good Life includes Four Roses“ and explains that “The whiskey is richer. The taste is smoother. The flavor is friendlier and so is the price”.
Source: May 14, 1960 Saturday Evening Post.
