Description
Full color 10″ x 13 1/4″ ad that is another ad for the Four Roses Blended Whiskey that was popular. In this ad there is a nearly full bottle of Four Roses floating an inch or two above a table and, next to it, there is a glass filled with a Four Roses drink with a cherry at the bottom and a slice of lemon wedged into the top. The ad says that you should “Enjoy yourself. It’s lighter than you think”. It then says that “Four Roses has been perfected to where it’s all pleasure and no work, so to speak. It’s a smooth, light whiskey with no harshness. But, frankly, you’re entitled to more than just lightness in a light whiskey. You’re also entitled to a flavor that doesn’t get lost in cocktails. Ours doesn’t. The costlier method of making Four Roses was designed with mixed drinks in mind. And taste buds”.
Source: May 26, 1967 Life magazine.
