Description
Full color 10″ x 14″ ad that shows us a picture where “Four Roses Society sits for a recruiting poster”. The picture looks like an actual photo that is serious about the Four Roses Society. The four men are dressed up in similar sport coats and they are standing on a rolled out bilt of flooring. They have a background and they are each holding up a glass filled with a Four Roses drink. The bit about it being a recruiting poster is portrayed by a boxer dog sitting in between the two men in the front. The text indicates that this is somewhat of a real thing, saying that “The FRS wants you!”. They claim that “Once your in the picture you’ll agree – no other full-strength whiskey tastes so smooth”.
Source: February 1, 1960 Life magazine.
