Description
Full color 9 1/2″ x 13″ ad for their Blended Whisky. There is a picture of a boxing ring with a glass filled with a drink made with Four Roses sitting next to four roses all over the caption “…and still champion!”. Next to the bottle at the bottom of the ad is the caption “When it’s time to enjoy the finest…it’s Four Roses time” and the text to the left of this says that this product “Excels in every round. Wins in every flavor competition. That’s the Four Roses record, and here’s why it will taste better to you, too. Four Roses is carefully tailored to the most discriminating taste – with a brightness of flavor no other whiskey can match. This brightness…this soft, glowing richness…never varies in Four Roses. Every drop, every bottle has the same unrivaled goodness. Sounds expensive, doesn’t it? Actually, it costs only a few pennies more per glass for the best. So why not pick a winner every time?”
Source: March 19, 1956 Life magazine.
