Description
Black and white 5 1/4″ x 11″ ad for their Life Bras and Girdles. The headline claims that “The New ‘Outer-Look’ begins with the New Formfit ‘Under-Look'” and has a small picture of a woman looking radiant in her dress and another, larger picture of a woman smiling as she poses wearing just her Formfit Bra and Girdle. The text defines the “Outer-Look” that is desirable as being “with bust softly rounded, midline controlled, hips smoothly slimmer and longer” and claims that their undergarments will help you achieve this look. They claim to offer “so many flattering bra and girdle styles – in nylon, cotton, satin” and says that the prices for their bras started at $1.25 and for girdles at $7.50.
Source: February 1953 Farm Journal.
