Description
Ford Pickups – Full color 9 1/2″ x 13 1/2″ ad that claims that Ford’s full-time economy only starts with low price!. There is a picture of a Red Styleside Pickup having a heavy load slid into the bed by two working men. The text spends more time talking about the innovations that will enable the parts to last longer which will save you more money. It talks about the tapered-seat spark plugs that resist fouling, ventilated ignition points and more practical electrical connections. These are the improvements that are pictured and the list continues on in another section of the ad.
Source: April 6, 1962 Life magazine.
