Description
Ford Mustang – Full color 9 1/2″ x 13″ ad that introduces the “New Ford Mustang“ priced at $2368 *f.o.b. Detroit. The ad has a picture of a White Ford Mustang Hardtop with a male and female occupant pointed in a slightly uphill position with a field of blue and pink in the foreground. The text talks about this being “the car you never expected from Detroit” and mentions being the first car to be awarded the Tiffany Award for Excellence in American Design. It mentions too that the price mentioned does not include destination charges or taxes and that whitewall tires are $33.90 extra but that it does include luxury items that are either unavailable in other cars or available at extra cost. It also mentions some of the options that will allow you to “design Mustang to suit your special taste for elegance” with a special mention about the 289 cu. in. engine and the Rally-Pac package.
Source: June 2, 1964 Look magazine.
