Description
Ford Model C – Full color 10″ x 13 3/4″ ad that is for the 1968 Ford Model C. This ad has a very unique aspect when it claims that “In the country that makes the Rolls Royce, Jaguar and MG, the best selling car is Ford’s Model C“. The photo shows a yard with one of each of these cars sitting there and a well-dressed gentleman, with his well-heeled dog, is standing there looking at the cars, and, well, he seems to be spending most of his time going over the Ford Model C. The ad claims that “The English have a tremendoous respect for fine cars. A car must be both beautifully conceived and built. And Ford’s Model C Cortina is. It’s built in the tradition of Ford’s Model A Here’s a car that passes up other cars and gas stations, too (up to 30 miles a gallon). The engine is more powerful than many imports. The seating room is larger. Automatic transmission and GT styling are available. Front disc brakes are standard. There’s one other reason Ford’s Model C is the best selling car in England. The price is very popular. The price is very popular in the U.S. too. It’s just $1873, or $40.95 a month. How about parts and servicing in the U.S.? They’re easier to get than the car is. You can get them at hundreds of Ford dealers across the nation. These cars are going fast. (Sales more than doubled in the U.S. last year). We’re not trying to rush you to your dealer. But every chance you get, hurry a little”.
Source: March 15, 1968 Life magazine.
