Description
Full color 9 3/4″ x 13″ ad that is for the 1941 Ford Automobile. Pictured in this ad is a drawing that shows a family parked in a lot filled with carnival people in costume and the people seem to be asking directions for which the clown, to the delight of the people, is giving it to them. The headline for this ad says “There will always be one test we can’t make” and I guess we have to read the text to see what it is. “In building the Ford business, we have not leaned primarily on salemanship to make our cars successful with the public. Instead, we aim to build a product so outstanding in its value that it will largely sell itself to the buyer who knows real motor car quality. To that end we design a car today that includes many features found at higher prices, but not found elsewhere at our price level. Then, in building today’ss Ford, we test the job we do with equipment that is more remarkable than any ever developed before. Testing machines used in making Ford parts, for instance, hold accuracy at many points to ten-thousandths of an inch, and in some cases can measure down to millionths. From the assembly line, at regular intervals, a car is sent to the Ford ‘torture track’, to be sped, skidded, wrenched, jolted and shocked to test the very limits of its great endurance. In the Ford weather tunnel still other tests go on in the face of man-made weather as severe as any to be found anywhere in the world. Here in the big Rouge Plant, we satisfy ourselves as to the quality of our cars by the hardest tests that we know how to make. The single test we can’t make comes when you get behind the wheel and go. And because we know so well what that will show, we are more than glad to stand by its result”. At the bottom of the ad it lists “Some Ford Advantages for 1941″. These include “New Roominess, Soft Quiet Ride, Power With Economy, Big Windows and Largest Hydraulic Brakes”.
Source: April 28, 1941 Life magazine.
