Description
Black and white 5″ x 13 1/2″ ad that is for Florsheim Men’s Shoes. This ad starts off with a picture of a man’s closet and there is a very nice-looking pair of shoes in there and another pair that seems to be fading into the background and there is a banner across the vanishing pair that claims that “You Get The Extra Wear Of A Second Pair”. The ad headline claims that “Life Begins At Forty For Florsheim Shoes“. The text then tells us that “When ordinary shoes reach retirement…Florsheims are just approaching “middle age”. They’re built to give “the extra wear of a second pair”…to go on living half their vigorous lifetime after other shoes would have passed into the discard. For nearly 50 years, we’ve been putting extra quality into Florsheim Shoes so that the wearer would get extra service out of them…and this policy has built the largest fine shoe business in the world”. The shoes that are illustrated in the picture at the top are The Garfield – a Flarewedge model, S-509 in black, S-510 in brown.
Source: March 1, 1937 Life magazine.
